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For content marketing teams

A CMS for teams who write and publish a lot.

Plan, write, publish, share, measure, at scale, in one place.

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Screenshot Propaganda app home: editorial calendar on the left, today’s drafts in the center, post analytics in the right rail. Dark UI.

Planning

Planning and project management

Most teams manage the writing task in one tool and do the writing itself in another. Propaganda does both. Your calendar, briefs, schedule, and the writing surface live in one place.

Planning 24 briefs
CalendarList
+ New brief
Today
‹June 2026›
MonTueWedThuFriSatSun
1
2
Pricing page
3
Q3 launch brief
4
5
SEO refresh
6
7
8
9
Newsletter #14
Author sync
10
11
Holiday guide
12
Case study: Acme
13
14
15
Brand refresh
16
17
Founder AMA
18
19
Q2 recap
20
21
22
23
Changelog
24
25
Idea backlog
26
27
28
‹ Plan Todo
Open editor
Q3 launch brief
Status
Todo
Assignees
MRMaya Reed
×
TSTom Silva
×
+ Add assignee
Due date
Jun 12, 2026
Search people…
MR
Maya Reed
Writer
✓
JP
Jules Park
Editor
TS
Tom Silva
Writer
✓
AK
Ada Kerr
Reviewer
PPG-128 · Draft
In review
The case for owned media
Every channel you rent can change the rules overnight. Owned media is the one audience no platform can take away.
Teams that publish weekly see 3.2× the organic reach of those that don't. The compounding starts earlier than most expect.
Start with a cadence you can sustain, then raise the bar on quality once the habit holds.
Changes requested
JP
Jules Park2h
Can we back this stat with the Q2 numbers? Strong claim, needs a source.
MR
Maya Reedjust now
Added the citation and a chart.
ApproveReply
Lifecycle
CalendarBoard
Backlog5
Pricing page refresh
TSJul 2
Webinar recap post
AK—
Todo3
Q3 launch brief
MRTSJun 12
SEO refresh: docs
JPJun 14
In progress2
Holiday gift guide
AKJun 9
In review2
The case for owned media
MRJPJun 6
Done8
Q2 recap
TSMay 30
Version history
v3 · Jun 4 · You ⌄×
v3 · Jun 4
12Owned media is the audience you keep.
−Most teams post when they remember to.
14Start with a cadence you can sustain.
15 
−Quality matters more than volume.
17Then raise the bar once it holds.
Currentnow
12Owned media is the audience you keep.
+Teams publishing weekly see 3.2× reach.
14Start with a cadence you can sustain.
15 
+The compounding starts earlier than you think.
17Then raise the bar once it holds.
2 additions · 2 deletionsRevert to v3

Analytics

Integrated analytics

Every publishing tool gives you basic analytics. Propaganda gives you everything you have in GA4, right inside the app. No tags to paste, no separate dashboards to learn.

The case for owned mediaPost
Last 30 days ⌄
Views
18.2K
▲ 12%
Avg. dwell
2m 14s
▲ 4%
Scroll depth
68%
▲ 3%
Exit rate
41%
▼ 2%
Viewsdaily · 30d
Scroll depth
25%
92%
50%
74%
75%
55%
Conversions
Last 30 days ⌄
Newsletter signupGoal
Conversions
642
Rate
3.1%
▲ 14%
Demo requestGoal
Conversions
218
Rate
1.0%
▲ 6%
Top converting posts
The case for owned media312 · 4.2%
SEO that compounds188 · 2.7%
Sources
Last 30 days ⌄
Organic search
61.6K · 48%
Direct
30.8K · 24%
Social
23.1K · 18%
Referral
12.8K · 10%
Top referrers
google.com52.4K
x.com14.1K
news.ycombinator.com6.2K
Realtime
Live
342
reading right now
Active pages
/blog/owned-media128
/blog/seo-that-compounds74
/pricing53

SEO

Integrated SEO

SEO in most CMSs is a checklist of meta tags. Propaganda gives you everything you have in SemRush, in the editor, next to the words.

  • Keyword research and targeting
  • Live SERP preview
  • Rank tracking for target queries
  • Competitive content insights
SEO
Good
Target keyword
owned media
Volume
14.8K
Difficulty
42
Rank
#4 ▲2
Related keywords
content marketing22.1K
email list building9.4K
audience ownership3.1K
SERP preview
propaganda.app › blog › owned-media
The case for owned media — Propaganda
Every channel you rent can change the rules overnight. Owned media is the one audience no platform can take…

AI

Agentic capabilities

When people hear “AI in a CMS,” they think of AI writing the posts. That’s not what this is. Connect your AI to Propaganda through MCP and have it do real work.

AI connectionsvia MCP
✦
Claude
review · ideate
On
●
ChatGPT
reformat
On
⌘
Cursor
draft
Connect
{}
Custom agent
MCP server
Connect
Scoped per client · read, suggest, or publish
The case for owned media
Reviewing
Owned media is the one audience no platform can take from you.
We have the best content marketing platform in the world, period.
Start with a cadence you can sustain, then raise the bar once the habit holds.
✦Claude · Style guide
Flagged: unverifiable superlative. Against rule no-hype.
RewriteDismiss
✦Content ideasfrom Claude
The owned-media playbook+
trending +40%gap vs competitors
Email vs social in 2026+
high volumelow difficulty
Repurposing long-form content+
fits Q3 themes
Draft
Owned media is the audience you keep. Most teams, they kind of just post whenever they remember to do it. Most teams post only when they remember. The compounding starts earlier than you think.
✦SuggestionTighter phrasing
Trim the filler and fix the run-on, keep your voice.
AcceptDismiss

Editor

Great writing and publishing experience

Unlike every other CMS, Propaganda is FAST AF. Not just the site, the editor too. Keyboard-first. Feels like a native app.

  • Instant load, no spinners
  • Keyboard-first, with a command palette
  • Native-feeling controls and shortcuts
  • Snappy publish flow
Draft · saved
⚡ 12msPublish
The case for owned media
Why the audience you own beats the one you rent.
Every channel you rent can change the rules overnight. Owned media is the one audience no platform can take from you.
Start with a cadence you can sustain, then raise the bar on quality once the habit holds.
Type a command…
Insert image⌘ ⇧ I
Add callout/ note
Set cover⌘ K
Publish…⌘ ↵

Sharing

Sharing

Propaganda creates the visual assets you need to publish each piece — cover images and social cards, generated from the post.

PROPAGANDA · BLOG
The case for owned media
V
Verbatim
@verbatim · X
Teams that publish weekly see 3.2× the organic reach. The compounding starts earlier than you think.
The case for owned media
propaganda.app
LINKEDIN
Owned > rented
OG IMAGE · 1200×630
The case for owned media
INSTAGRAM · 1:1
Publish more

Platform

Headless by default

Propaganda ships with a marketing site so you can publish out of the box. But the main way to use Propaganda is as a backend. Plug into the frontend you already have, or host the API yourself.

  • Drop-in marketing site with decent UI options
  • Plugins for Framer, Webflow, and WordPress
  • Deploys to Cloudflare, Vercel, or Netlify
  • Self-host the backend
app.ts
const posts = await propaganda.posts.list({
  collection: "blog",
  status: "published",
});
Fr
Framer
Plugin
Wf
Webflow
Plugin
Wp
WordPress
Plugin
CF
Cloudflare
Deploy
▲
Vercel
Deploy
Nt
Netlify
Deploy
{}
Self-host
Docker
+ more

Pricing

Simple pricing. Free until you scale.

Free under 10,000 monthly hits, forever. Above that, three pay-as-you-go tiers on traffic and SEO-tracked articles. AI usage is metered separately on every plan.

 
Free
For side projects and small sites.
$0 / forever
Start free
  • Up to 10,000 monthly hits
  • Up to 10 SEO-tracked articles
  • All editor, AI & headless features
  • AI metered, pay as you go
 
Starter
For solo creators publishing regularly.
$29 / mo
Start trial
  • Up to 100,000 monthly hits
  • Up to 100 SEO-tracked articles
  • Everything in Free
  • Email support
Most popular
Growth
For content teams shipping a lot.
$149 / mo
Start trial
  • Up to 1M monthly hits
  • Up to 500 SEO-tracked articles
  • Team roles, basic SSO, priority support
  • AI metered, 10% off rates
 
Scale
For large publishers and agencies.
$499 / mo
Talk to us
  • Up to 10M monthly hits
  • Up to 2,000 SEO-tracked articles
  • SSO, audit log, dedicated support
  • AI metered, 20% off rates

Above 10M hits or 2,000 tracked articles? Talk to us about an enterprise plan.

Quit horsin’ around. Get the word out.

Propaganda is the CMS for teams who write a lot.

Get started